Big Data analysis & recomendation

WE DELIVER FULL RANGE OF DATA YOU NEED TO

UNDERSTAND BEFORE STRATEGICAL DECISSION WILL BE TAKEN

The Perfect Data solution, by measuring and registering huge amount of data over a 24-hour period, can become a source of reliable answers to many questions arising in minds of people responsible for the strategic business development.

We are able to organize and analyze such Big Data  providing recommendations in the following areas:

  • OBPPC Strategies (Ocassion Brand Pack Price Channel)
  • Effectiveness of various types of displays and their locations at the point of sale
  • Effectiveness of trade marketing tools and recommendation of locations aligned with the RGM strategy (Revenue Growth Management)
  • Field sales force activities’ efficiency and execution level at the point of sale
  • Creating effective CCAF (Call Concept And Frequency)
  • Consumers’ behaviour and decision-making paths/patterns