Case Study

• Checkout zone generates significant incremental volume giving > PLN 4,000 in additional net revenue / 1 activation per year.
• Allows to neatly combine “chilled space” with “ambient space” in the “busiest” section of stores.
• Improves the total mix of packaging and high-profit categories. 
• Opens up opportunities to increase the value of the average basket thanks to the “combo” effect of Beverage + Snack.

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.

In stores with a stabilized display structure, the most important source of sales volume is the single-door cooler, which accounts for about 50% of total store sales volume.

Stores that were supplied with a cooler during the survey recorded more than 30% growth in the total volume of these stores, which can be treated as pure incremental volume.

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.

• The placement structure of mainstream products located on the lowest shelves proved to be in line with the sales mix and did not require any adjustment. In contrast, the first two shelves of the cooler where novelty and high-profit products were displayed required significant adjustments to match the space occupied by each product with its actual sales volume.
• Changing the coolers planogram in the first two shelves resulted in an increase in the value of revenue by more than 9%. However, the recommended solution was a more revolutionary approach, which proposed separating different product categories in two independent coolers. Such a solution requires capital expenditure but generates a solid double-digit increase in sales revenue.

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.

• The more “traffic” location in the store, the percentage of potential shoppers and shoppers interacting with the product is the highest. Therefore, the location of the SIS display should be planned mainly in the entrance area or in the main aisle of the store. Location in the category section does not provide adequate incremental volume and sometimes also results in cannibalization of sales.  
• The effectiveness of dynamically displayed content is almost 2 x higher than classic static messages. The percentage of shoppers who stopped at the display and interacted is more than 90% higher for dynamic messages.

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.

• An effective tool for accounting for P4P merchandising agreements based on reliable data showing the change in shelf inventory over time, the timing of OOS, and the quality of enforcement of merchandising standards.
• A “side effect” of the introduction of the system for tracking shelf inventory levels is a definite improvement in the level of OSA (on the shelf availability) and, consequently, sales revenues. 

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.

• Promotional stands enhanced “technologically” not only significantly increase the number of interactions of potential shoppers with the products on display, but also result in a double-digit increase in sales compared to displays with static communication.
• Conduct a process of “SKU’s rationalization” so that the number of products displayed on a single shelf does not exceed three.

For obvious reasons, the numbers presented here are modified. They are for illustrative purposes only.