You can meter any display area in store. Starting from the standard shelf through any second placement displays, any endcaps ending with refrigerators and freezers.
We always help select test stores to conduct the research so that they meet the basic qualitative and quantitative requirements. We also handle the full logistics associated with the survey along with initiation merchandising.
The system collects information from all the IOT display devices in the stores and, in the form of GSM telemetry data, sends it to a dedicated database in the cloud. Then, in this cloud takes place the process of translating the obtained pulses from smart devices into understandable sales data.
To maximize the transparency of the obtained data, for each project we create dedicated analytical dashboards in the Power BI tool, allowing free and flexible movement through the results of the conducted study.
We identify patterns and trends based on data from multiple sources delivered in a variety of formats and finally prepare strategic business recommendations based on facts rather than hypotheses.
We design and equip any kind of durable store displays with smart technology At the same time, retrofitting existing display equipment is also no problem.